The Barketing Brief
No-fluff marketing for pet pros who mean business
Beth LambertSome employers are now paying for pet care as a workplace benefit. Here is what that means for dog walkers, sitters, and boarders — and how to get in front of it.
Gen Z pet owners are choosing cats over dogs in growing numbers, driven by smaller living spaces, flexible schedules, and a preference for lower-maintenance companionship. Rover, one of the largest pet services platforms in the country, is actively responding to this shift by expanding its cat care offerings and adjusting how it markets to younger demographics.
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